[rrr_oh_man]

> that's becoming more and more apparent

That's been apparent for the last 300,000 years of human existence.

- 2,000 years ago: Google Ads: https://www.campaignlive.co.uk/article/history-advertising-n...

- 5,000 years ago: Google Reviews - https://en.wikipedia.org/wiki/Complaint_tablet_to_Ea-n%C4%81...

There is little to no history beyond the melt at the tail end of the last ice age 13,000 years ago. Seas have risen by 200 years and we've always lived near water. My head canon: Agriculture didn't just "pop up", there was a history and tradition before that. Humans have never changed. We just have flashier toys now.