[apbytes]

I'd imagine that Meta is trying to avoid an AI / LLM monopoly from happening as the primary goal. They suffered when Apple was a gateway to their service for ios users and decided to shut their access to user data off. And AI is clearly going to be used widely to aid in content generation if not doing entirely. Also they tried jumping on the chatbot hype with M or something. That didn't pan out as well. By opening up AI, they would enable tools that allow users to pump out more content easily and spend more time in app. Getting the goodwill of dev community is a bonus. A brilliant move from Meta.