|
|
|
|
|
by Amezarak
542 days ago
|
|
> Most importantly, it was entirely separate to the use of blue ticks to denote verified and authentic accounts Blue ticks had nothing to do with being "verified" or "authentic." They were handed out randomly to some celebrities. bigcorps, and friends of Twitter employees. As far as I know a bluecheck was never handed out to anyone who wasn't who they said they were (although you could get them under pseudonyms too), but the "wrong" celebrities or normal people could not get them. It was a mark of social cachet, not authenticity. |
|
It was launched after the company was sued by a sports star who was impersonated. Until Musk took over it could always be relied on as proof of an account’s authenticity.
What you’re complaining about isn’t that it represented something else, but that as with any large scale verification process it doesn’t scale well and the process was opaque.
Twitter cycled through various approaches to solve the problem. At first they merely reached out to people, based on the popularity of accounts representing them, their level of fame, and their risk of impersonation (or evidence of prior impersonation) and as and when the team had capacity. Therefore celebrities, politicians, and journalists were prioritised. However, this was a flawed process that was too US-centric and too US West Coast-centric on top of that.
They later opened up public applications but closed it down when they were overwhelmed with requests and couldn’t process them all. They ran into all the usual verification challenges, including language differences and the difficulty of verifying across countries. So they reverted back to the previous model while working on a way to use external factors to allow for a scaled up verification process in the future. That process stopped when Musk bought them.
The claim that it was only handed out to people for social cachet doesn’t hold water. For one, Republican politicians, Fox News and other conservative publication journalists, and sufficiently notable right-leaning celebrities all had blue ticks. The company even verified Jason Kessler, though that stirred up a public controversy that forced it to pause the programme for a bit. [1]
It wasn’t a perfect programme of course, but it did what it said it would: If you saw that an account had a blue tick you could trust it meant it was an authentic account that Twitter had verified. That aspect of the system never failed.
[0] https://mashable.com/archive/twitter-verified-accounts-2 [1] https://www.nytimes.com/2017/11/09/technology/jason-kessler-...