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by rors
530 days ago
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The value of content creators on YouTube will follow a power law distribution. There will be a very small number of hugely profitable creators and a vast sea of people who do ok. This power law distribution makes YouTube very different to setting up a physical retail store in London. Even if I do well with my shop, I won't outperform my neighbour 1000x. If anything Mr Beast is an argument for not using YouTube. Alphabet is incentivised to keep him happy so that he doesn't move to X. I'm sure they consider his needs before they change their algorithm, at the expense of almost all other creators on YouTube. |
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The network effects of the platform are massive. 90% of that surplus can go to Alphabet and it still be a good deal for average creators. Mr Beast, you, me anyone can go and rent a server tomorrow and start serving their own videos. People still choose to go to youtube because there's just so much surplus value there.