[irrelative]

Flying is incredibly less expensive largely due to deregulation, and Budweiser has always been brewed with rice. So, yes, this is winning.

[redwall_hp]

The deregulation, more specifically, was repealing Prohibitionist policies that kept microbreweries from operating. Now we have microbreweries everywhere, offering superior alternatives to Budweiser, some of which have grown to be national level competitors.