[lolinder]

The other factor is they're speaking to an industry that is accustomed to all discourse and even much of the actual innovation taking place in radically open spaces. We're far more hesitant to purchase books than other industries, so couple that with widespread resistance to the idea in the first place and it does seem like an odd choice of medium, and actually communicates a bit of a disconnect.

A book in the style of Crafting Interpreters would probably have been a better rhetorical tool—free to read online as a manifesto, with the option to purchase a hard copy.