[kurayashi]

I‘m not sure if this actually works. In 2019 the live streaming platform mixer tried this and payed several of the biggest streamers a lot of money for exclusive contracts. The userbase didn’t follow and the service was shut down a year later.

[glenstein]

I don't think that was a specific repudiation of that model in particular, I think there's a bit more of a fundamental strategic misunderstanding from the people trying to make Mixer into a thing.

To the extent that bringing big streamers onto the platform had an impact, it was a positive one I would say. But even with them there was too much inertia.