[mitchty]

I had to read it twice to not see Poutine.

Looks pretty cool, out of sheer curiosity though, what is the female/male ratio in at this startup? Seeing stuff like this makes me wonder what more women in tech/startups would create. This seems like an ingenious use of social+fashion to me.

[adambarber]

Good question about the ratio. In the office right now, there are 3 men, and 7 women. Boutine was founded by guys, but the key branding and merchandising decisions are made by women.

I totally agree with you though - more women in tech is a good thing!