[leeny]

This site also looks like it was made by a couple of men. Specifically, the current layout/content, with the exception of the inventory itself, looks like it could be recycled for any number of online stores. There's nothing on the site that screams "we love fashion", and you might as well be selling electronics.

Maybe if you had some featured pieces with an explanation of how they fit into current trends, e.g. "Color blocking is really hot right now, so check out these shoes and dresses.", you'd more effectively create a fashion-specific brand.

Another thing you could do is, for each designer, show any press they've received right out of the gate. You say your designers have been featured in Elle etc, but I have no idea which designers they are.