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by sourcepluck 545 days ago
A company wants to do action x.

"If x leads to legal issue y, how much could it cost us?"

"If x leads to reputational issue z, how much could it cost us?"

-- that's my guess for the two things that matter when a company considers an action. Aside from, of course, how much money or resources the action would bring to the table in the first place, which is the primary concern (legally, culturally, etc).

People who work in this and related and indeed any industry - am I off the mark? If so, how? Look forward to any clarifications or updates to this heuristic I'm proposing.