[kjs3]

Fortran (FORmula TRANslation) was intended for a very peculiar subset of 'non-programmers': mathematicians, engineers and the like. It ends up being a pretty good impedance match for people who are use to dealing with terse forms of expression already.

[cratermoon]

and and COBOL (COmmon Business-Lriented Language) was intended for the subset of non-programmers dealing with things like money and inventory.