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by jawns
5080 days ago
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“We’ve already found that people who don’t know each other ask the same questions,” says Jacobson. “Tupac vs Biggie, East Coast vs. West Coast… What’s more interesting though, are the answers to the question, ‘Of people who prefer Tupac, do they prefer skiing or snowboarding?’ These are the nuggets that marketers dream of.” That's basically what http://www.correlated.org does. But I don't think they'll find that marketers are clamoring for this type of data. And I think Correlated does a good job of showing why. |
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