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by jawns 5080 days ago
“We’ve already found that people who don’t know each other ask the same questions,” says Jacobson. “Tupac vs Biggie, East Coast vs. West Coast… What’s more interesting though, are the answers to the question, ‘Of people who prefer Tupac, do they prefer skiing or snowboarding?’ These are the nuggets that marketers dream of.”

That's basically what http://www.correlated.org does.

But I don't think they'll find that marketers are clamoring for this type of data. And I think Correlated does a good job of showing why.

2 comments

Hunch also did something like this... and sold for a pretty good amount. So perhaps, depending on how it's implemented, it may meet some folks' needs.
Correlated.org limits you to the questions they ask every day. Wedgies is empowering it's users to ask whatever they want. Think about how many more data points that is.