[7bit]

> yet they keep coming up with these idiotic names, and then try to defend it by saying "its only the technical name, not the marketing name", as if that matters.

I think it matters a great deal, but not as they or you intend. Having technical and marketing terms sucks! I use Ubuntu on my home server. And whenever I need to troubleshoot some issues with packages or want to upgrade to a later release I am confronted with those awful names. I DONT KNOW WHAT JAMMY IS! JUST CALL IT 22.04, 22.10, 23.04, 24.04.......! I don't want to memorize random names and remember when they where released. And name your apt repos in the same version scheme goddamnit!

Same with USB! Just give it a sensible name and stop changing it for marketing reasons. Such a effing stupid thing to do!