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by tomku
5082 days ago
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Generic titles get more clicks, because the reader needs to click through and read the article to find out whether they're affected by the ruling. For the most clicks, headlines need to be specific enough to pique your interest, but vague enough that you can't feel satisfied that you know the whole story just from the headline. I can't say whether the submitter consciously considered that or not, but this story's headline is a great example of how well it works. |
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