[markerz]

I don’t think objectives need to be complex or grandiose. Sometimes they can be but rarely do they need to be. In the end of the day, engineers are just employees solving business problems. The main business problem is driving shareholder value. Everything else is a means to achieve that. Fetishizing complexity leads to unnecessarily complex systems to achieve our personal objective of promotions and raises.

At my previous company, there was a strong drive to make OKR’s complex because it looks better on a performance review package, but it just caused us to spend so much time creating and finding complex problems rather than solving the ones in front of us.