[dtnewman]

The price is fine. Maybe low. The real question is can you find users? There are probably thousands or tens of thousands of products out there that would improve my life that I have never heard of. There are many I have heard of that I’m too lazy or busy to try.

Your user is the type of person who obsessively checks their stripe account. They log in multiple times per day. Most people aren’t like that, but some are. Of those people, a small subset are early adopters and into trying new things. The real problem is how to find those people. Once you do, I’d suggest charging more. Once I’m getting my credit card out, I’m probably not paying attention to the difference between $19 and $19/yr. It either has to be so cheap (<$4) that the price feels negligible and I’ll buy on a whim or just charge more.

The biggest hurdle is between $0 and $0.01, because that’s the difference between pulling out my credit card or not.