[CoryAlexMartin]

I've seen the sentiment building over the last several years. Though I think part of why it's such a prevalent sentiment now as opposed to a few years ago, is very obvious signs of cultural breakdown started to show strongly in maybe 2017 or so, and people started questioning the prominent messages in our culture and seeking answers, and for many, finding those answers takes time.

There are probably other related factors too, like increased awareness of population decline, but I think both reasons are intertwined.

[tokioyoyo]

2017 is actually a great reference point wrt cultural changes! I think that is the year when bubble and echo-chamber creations accelerated to the T, so people who ponder about the same things just talk to each other. And they never really get to talk to the outsider groups or hear their opinions as often. 2020s was probably the only couple of years when everyone got to talk about the same topic, but that was for unfortunate reasons. I think “have lots of kids!” idea pushers are just screaming into the void right now, because they offer no solutions to people in other chambers.

[CoryAlexMartin]

There may be some screaming into the void, but at least some of it breaks through. I was someone who, for years, bought into the idea that being idiosyncratic and self-expressive and following my passions and self-interested dreams would lead to fulfillment. I was the last person you would have expected to have been receptive to the idea that starting a family could be a means to a meaningful life. Nonetheless, I started to see the cracks in my worldview, and that made me more open to listen, and here we are.

Also there is a biological urge, so it's probably not that much of an uphill battle. Though unfortunately people also contend with biological clocks and realize that they want kids when it's already too late. I feel very bad for those people, and so if you can re-normalize the idea of starting a family, then maybe you can reach those sorts of people while they still have time.