On top of the hilariously mismanaged rollout and botched logistics/inventory system, Target thought that Canadians would pay $19 for a $5 tee when the exchange rate was ~1.04.
It’s unfortunate. As mentioned elsewhere, the Vancouver store was one of their most profitable (overall) but the rest were not - and I guess sustaining operations in another country for one store doesn’t work out.
6 months after the grand opening the east coast locations looked as if they were being liquidated not ramping up. To hide the fact that they couldn’t get the inventory mix they needed the staff were spacing out what little they did have. E.g. An entire aisle of king sized duvets with huge empty gaps, and no twin or queen sized to be found.