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by marketinghead
5083 days ago
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"I wonder why growth hacking is so in vogue"... Maybe Peter Thiel's lecture on distribution has gotten the ball rolling. (To those of you who missed it: http://blakemasters.tumblr.com/post/22405055017/peter-thiels...) The reason I say this is that just a month ago I wrote a blog post about how inefficiency is an indicator of marketing opportunity, and his lecture was the inspiration. I suspect we're all looking at the same startup reading material, and it's shaping our thoughts similarly. |
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