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by ja27
5083 days ago
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It sounds decent (but would still like more detail about how it content filters with DNS). But my concern would be that the average potential customer isn't willing or able to go change their DNS settings. A lot of parents we know don't even know their router password anymore. I think there's an untapped gold mine there for the first company that comes out with an idiot-proof content filtering system for parents and gets in into Walmart, Staples, Best Buy, etc. I'm thinking either a replacement wireless router or a wired filter that goes between their current wifi router and broadband modem. It's got to do as much auto configuration as possible. Or if Verizon or other broadband providers would just offer it as part of their service package. For another $19.95 a month they'll proxy filter your internet content. |
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To get around the issue of the average consumer not being able to change their DNS settings, we are working on an application that will automate (login to router, change DNS) configuration. Our intent is to cover the top routers in the market which we believe will make it easier than ever for people to use Securly.
Incidentally, we started off with the hardware box idea and moved towards a cloud based approach because (1) its much harder for a startup to manage the complexity of being hardware based (2) users have to spend money upfront to try us out (3) investors tend to be hardware-averse. To our knowledge, a hardware box does not provide any significant advantage over the cloud based service that we have come up with.