Yews, it's about enforcing their preference on how others should interact with OP's published site feed, on principle. Which is always an uphill battle.
It's about enforcing that people follow standards. Which is still an uphill battle, but at least it's based in something sane. Their work on this has resulted in improvements to a whole slew of popular feed readers that should make life easier for a chunk of the internet, not just OP's own site.