[Jare]

It's not about pride in your work, it's about the reality of your client. Options normally intend to cover aspects and requirements of the work that the client didn't even think of. Options can allow you to create a solution better than the local maxima that you would find within the confines of your client's understanding of his needs.

[matthewgifford]

I'm not arguing that providing options (done the right way) is a bad way to do it. I'm just disagreeing with someone who says the Paul Rand way of doing things is arrogant. Some people are extremely good at what they do. They have have tons of experience. They do extensive research. And in the end they're able to produce a single solution that endures for decades.

This should be celebrated.