98% of the time, law suits are just a money pit. There is zero publicity. A tiny number go viral. I don't think this is likely to be one of those times.
Most people would simply say "Amazon is right." Because Amazon is right. This is an intentional attempt to leverage their product branding to promote a new product. There is very little good here.
If this were open-source, academic, non-profit, or something like that, perhaps. A small venture trying to commercialize on some digital equivalent of Amazon's trade dress? I can't imagine anyone would care....
Even those times when someone is 100% right, usually, there is zero publicity. Right or wrong, most times I've seen, the small guy would settle with the big guy with the deep legal pockets and move on because litigating is too expensive.
In a situation like this one, your marketing spend / press coverage on the existing name is shot, links to your domain are shot, and perhaps you have an egg on your face, depending on how things play out.
Most people would simply say "Amazon is right." Because Amazon is right. This is an intentional attempt to leverage their product branding to promote a new product. There is very little good here.
If this were open-source, academic, non-profit, or something like that, perhaps. A small venture trying to commercialize on some digital equivalent of Amazon's trade dress? I can't imagine anyone would care....
Even those times when someone is 100% right, usually, there is zero publicity. Right or wrong, most times I've seen, the small guy would settle with the big guy with the deep legal pockets and move on because litigating is too expensive.
In a situation like this one, your marketing spend / press coverage on the existing name is shot, links to your domain are shot, and perhaps you have an egg on your face, depending on how things play out.