[trogdor]

> If boring-old-Youtube could promise shorts creators great exposure to an enthusiastic audience, it would win the platform regardless of its brand.

Just a guess, as someone who makes their living from YouTube: YouTube creators are driven to create content that earns them money. As compared to long-form content, YouTube shorts earn next-to-nothing, and it’s not clear that they drive significant new traffic to more-valuable content.

Most large creators on YouTube are focused on the bottom line, not exposure.

[fragmede]

The reason shorts don't earn any money, as compared to Instagram and TikTok, is that they don't advertise crap for me to buy (I have YT premium), so I don't end up buying shit there like I do the other two.