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by yunohn
539 days ago
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This is true for all social media algorithms. None of them are purely automated and for good reason. You need humans going in and tweaking the outcomes to ensure users have a good experience. Of course, when the conversation is about TikTok, this often becomes accusations of propaganda. But YouTube, Facebook, and Twitter all exert significant control over their algorithms and things like their Homepage, Trending Topics, etc. The conservative right often labels such curation as liberal propaganda. |
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But at the massive scale of Meta or ByteDance, there is a difference between removing problematic content and actively promoting content. They’re two sides of the same coin, but the first is applied based on reactive guidelines (“we’ve previously decided this kind of content shouldn’t be here”) while the second is ultimately an in-the-moment opinion on whether more people should be seeing the content. The line is blurry, but these are not the same thing, and vibes-based content promotion is easier to manipulate.
Are there CCP agents working at ByteDance? Of course there are because it’s practically mandatory — just like American telecom companies have NSA wiretap rooms. Do those CCP agents get consulted on which foreign political candidate should get the viral boost? Perhaps not. But it appears they’ve built a system where this kind of thing is possible and leaves little paper trail because the curated boosting is so integral to the platform.