[AnthonyMouse]

> A local business with a simple email form isn't going to sign you up without calling you to get more information and make sure you're a real person.

What do you mean?

You go to the website, it has a form where you fill in your name and address and what service you want. They don't need any further information to send you an invoice. As soon as you pay it, landscapers come to your house and mow your lawn, and then each month you get another invoice until you cancel. That's a subscription; you signed up on the website using the form.