[qzw]

That’s an interesting idea. I would think that trying to do a second split would have significant challenges because the monopoly has already been turned into a duopoly, so now you have to do the work against two rich companies. Looking at the two most famous breakups of monopolies, Standard Oil and AT&T, where each was broken into multiple entities, I would argue that the resulting “children” were still far too powerful. Maybe these monopolies need to be broken into 10+ separate businesses for it to be truly effective.

[boxed]

In the case of AT&T the problem was that 100% of the children were (regional) monopolies. This won't be the case for an internet based organization like google.