[adrianomartins]

I find it a bit misleading that there isn’t a single mention that the feature is currently in beta.

I’m not saying publishers can get away with anything with a simply “beta” label, but it’s an important fact to mention if you’re going to release a whole piece about this…

[Schiendelman]

I'm not sure why you find it misleading, it says it's a beta repeatedly, both on the Settings page, on the logo, and during the opt in enablement process.

[rsynnott]

Honestly, if you're providing it (I believe by default in territories where it's enabled?) to everyone, then 'beta' is purely a marketing term and should carry no weight at all.