[lelele]

"discontinuing a product and then relaunching it is standard practice for companies which want to get rid of anchoring biases."

Would you provide a few examples, please? Thanks.

[Kerrick]

Brinks Home -> Broadview [1]

Windows Vista -> Windows Mojave [2] (Although this was just to "taste test")

[1]: http://en.wikipedia.org/wiki/Broadview_Security [2]: http://www.youtube.com/watch?v=bXrKO33Rc2g

[wl]

Apple rebranding iTools to .Mac.

[zecho]

There's also renaming entire companies to shake anchoring bias: Worldcom -> MCI.

[jonny_eh]

.me -> iCloud (Although that one was in reverse, pay -> free-ish)

[mkr-hn]

The McRib, everything in the Disney Vault.

[joezydeco]

"Andersen Consulting" -> "Accenture"