[CM30]

What's more, developer tools are misleadingly difficult. Put simply, it's easy to think that creating developer tools is going to be a winning formula for a company/startup. After all, you're probably a developer, and you've probably identified a problem you personally had in the past.

And you know where developers hang out and what kinds of things do well there. So everything's good, right?

But as you said, many of them don't want to pay for things, and many will find open source solutions that'll do the job needed instead, even if it's a tad less convenient than your potential solution might be. Plus, you're literally selling people whose job/life involves creating software, so their answer could just as easily be "build something myself to do this" instead.