[musicale]

> What they really want is just cheaper price for the same thing

They'd probably be happy with competitive market pricing, which is unlikely to happen without a competitive market.

Nvidia's gross margins are extraordinary vs. AMD or intel margins (or even "overpriced" Apple.)

There is competition of a sort - for example at the low end with intel ARC and at the high end with AMD Instinct based supercomputers. However, competitors don't seem to be able to match the CUDA software platform, particularly for AI/ML. The deepening CUDA moat is hard for competitors to cross and for customers to escape.

In the cloud space it seems that Nvidia may face more competition with platforms like GCP/Cloud TPU and AWS/Trainium.