[strogonoff]

The “you are the product” cliché might be the most underrated phrase of the last decade or two.

What Facebook did was not about some genius move where they got university students to sign up; it was about making it seem as if your customers are not who they actually are, and by exploiting the market contrary to how it’s supposed to work. Facebook is not the only one who did it, but they are perhaps the first ones who did it for social media and at such scale.

The bright idea of the free market—customers pay for things they get value from, which helps more of these things to exist—is turned on its head and inside out when the product customers pay for is people paying for things while those people are misled into thinking they are being provided a “free product”.

Any value the end user gets from the system is purely incidental. If it is harmful to the end user long-term, that is orthogonal to the bottom line. The company is not incentivized to provide the end user any value, the company is not interested in helping the end user succeed and prosper—rather, the company is incentivized to not let the end user leave in bulk (that would hurt the actual paying customers, that is the advertisers, and the bottom line) and to keep their eyes on the non-product for as long as possible (if riling them up by algorithmically chosen triggering posts works for that purpose, great).

This fosters monopolies, infects capitalism, and when it becomes the default engine of human interaction it infects society.