[Sabinus]

If NVIDIA had real competition they would do this naturally to gain market share. The GP saying they 'should' do x isn't something we can expect companies to do out of the goodness of their hearts, it's what the market should force them to do.

[Jlagreen]

No, they wouldn't. Nvidia focuses more on premium and margin than on unit share. Nvidia looks at Apple. Apple has 75% of profit share with 25% of unit share of the whole smartphone market. Apple makes 3x more profit than all other smartphone makers combined. Why should Apple reduce pricing in such a situation?

[Wytwwww]

I'm not sure if everything turning into a commodity and no companies having any surpluses would be ideal either. That would probably significantly slow down innovation in some ways.