[lotides]

> Apple will go bankrupt again in the 2030's

I hope not. Apple is one of the few companies making an effort to design software and hardware together. Until other companies realize you can't have a good user experience without considering all aspects of the product, many people will continue to cheer Apple's approach to product development. This is one of the reasons why it's exciting that Microsoft is doing the Surface tablet. It seems like Microsoft took a step back and looked at how Apple has executed some great products and is taking a similar approach.