Something's clearly up there. You can see that even IOS and Android disagree with each other on what NDEF should look like by a few bytes. Very interesting.
Yep, 89 EC A9 7F 8C 2A 00 00 on iOS versus FF FF FF FF FF FF on Android. Interesting how the number of bytes is different, I should play with them a bit.
Make a dump after doing "hf mf ndefformat".
Then make a dump after writing a payload from an iPhone. (since iPhone seems to want ndefformat anyways)
Then wipe again and make a dump after writing from Android.