[jkolio]

Yeah, it doesn't have to be centralized. I watched aghast at the narrative building around the Trayvon Martin murder in real-time across Reddit and The Website Which Shall Not Be Named. No one was giving marching orders; it was just a milieu of people throwing out ideas and the most convenient ones propagating outward. "He was slamming his head against the concrete," etc. (How could you possibly know? The word of the accused?)

Look, we're doing it now.