| She (?) is hardly the only one who'd noticed: http://bits.blogs.nytimes.com/2010/01/27/the-ipads-name-make... http://articles.cnn.com/2010-01-27/tech/apple.ipad.reaction_... Sample comment: "Are there any women in Apple marketing?" asked Brooke Hammerling, founder of Brew Media Relations, a technology public relations firm. "The first impression of every single woman I've spoken to is that it's cringe-inducing. It indicates to me that there wasn't a lot of testing or feedback." (google iPad + feminine hygiene for lots more examples) Generally, I think your comment, while perfectly sensible, highlights one of the main problems touched upon in the article. The author is trying to tell us is that it's important accept the reactions of those who have first-hand experience at face value. No need to apply a rigorous is-this-a-100%-rational-reaction test every time someone says they feel a certain way. Finally, it is absolutely not necessary for Apple's entire marketing department to be male. The parent could be talking about focus group input, not employee input. In fact, it's likely that iPad's cringe-worthiness was immediately apparent to the women at Apple but they didn't speak up simply because it's embarrassing to talk about periods at work. |
Doesn't that run contra to the idea that diversity is necessary/good by definition? Apple's marketing dept. has done a pretty damn good job, what with helping propel the company to the heights that it's gotten to.