[ajross]

Are you sure you aren't too far into the tea leaves here? Swap out the specifics in what you wrote and it could describe basically any corporate PR organization. Not everything has to be a what-would-the-dead-guy-have-done-differently kind of analysis. They goofed. They thought the market didn't care about EPEAT. It did. They flipped. Yawn.

[mkaltenecker]

Hm, I think you have a point. I’m reading tea leaves. I still think that’s an interesting point to ponder, even if the results are probably highly subjective and very much open to interpretation.