[arjunnarayan]

To be fair, if you invoked a "What would Jesus do?" people would be apt to get testy.

The underlying assumption behind WWJD is that Jesus is a deity or exemplar of some sort, and that his example serves as adequate precedent to predispose us towards his point of view. For those who do not accept those axioms, it's irrelevant, just as if you said "well would my crazy cousin Max do?", or "what would Mohammed do?"

Those examples are often times important (such as the classic "what would my mom do?"). But they have to be properly motivated. Just as the mom example can be gendered and unfair, unstated assumptions that elevate certain groups (Christians/Apple-users in the running examples above) are also annoying and tedious.

Steve Jobs is not the exemplar of all things good in tech. There's a difference between listening to the words of a great man (Steve Jobs once said...) and deifying him into an archetype and extrapolating based on that myth (what would Steve Jobs do). The former is often relevant, the latter almost never is.