Untrue. My daughter loves the 'Lego friends' range. She still loves all the other ranges, but they have done the range extremely well for people who love flowers, animals, etc etc.
That's nice that she likes it. What makes it rubbish is that it's generally far less intricate, with far fewer separate pieces and far fewer assembly steps. These things are what makes lego so neat. What you have here is rubbish lego, with a picture of a flower on. Great.