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by cowsup
548 days ago
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Advertisements have helped finance the web for decades. AI could be no different. What type of advertisers would want to advertise next to an AI chat window? How often would ads show? Would the users still enjoy using the platform if you showed enough ads to offset the cost of running the service? Lot of questions that all boil down to "it depends." None of the big players want to dilute their product with ads (yet). But I definitely think some will be willing. |
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My own discussions with advertisers have revealed a growing interest around the concept of conversational-based targeting (see website) and advertising. But, many are still skeptic and require additional CTR and ROI data, which is not possible since there's nothing like this on the market yet.
Ads shown would be dependent on the partner platform. For example, a platform like Cursor could deploy a simple agent dedicated to monitoring the conversation thread for ad invocation and display. This agent would be instructed to display only a limited number of them per conversation (e.g., 2 ads), based on a high-level summary + demographic information. The ad package returned would provide the text-ad itself, url link, and other necessary information. Finally, Cursor would showcase this ad within the chat tab itself, let's say after the LLM's response.
Also, after speaking with many users, it seems there's a willingness to make the tradeoff as long as ads are clearly separate from original LLM outputs, not overly targeted, infrequent, and accompanied by a clear reason for being shown. Also, only high-level contextual information + demographic data are shared. These requirements are definitely achievable.
Finally, pricing can only really be sorted if we have willing partners on both sides.
As of now, convincing advertisers and developers has proven to be difficult. It feels as if I'm speaking alien sometimes. I thank you for seeing the vision.