[jameslk]

There’s so many of these sales engagement products that the only way to stand out it seems is to be the loudest. Many of these companies also spam a lot of Reddits with fake reviews. Not a novel concept, here’s a bunch more:

Reply.io Lemlist Apollo.io Smartlead Instantly Saleshandy Quickmail Salesforge Snov Outreach

There’s a new one every day because the last one got banned/isn’t effective anymore. There’s a ton of leads agencies that gobble these up sending out tens of thousands of emails every day using the latest incarnation of this spamware, creating new domains and warming them up with fake emails to each other and now using LLMs to “personalize” the emails (i.e. the “AI”) all in the attempt to evade spam filters. I get several of such emails every other day shilling their agency.

If you've gotten cold or recruiter emails in the last few years where it looks like the person is just talking to themselves in your inbox with 6 different follow ups, it's probably thanks to one of these tools.