[karmasimida]

Hard to imagine such pretentious marketing isn't intentional, they want to go viral

[aithrowawaycomm]

I think it's more like "John Romero is Going to Make You His Bitch" - intentionally arrogant and aggressive, unintentionally childish.

[dmix]

This is generic Ad copy 101

Even saying it purposefully sought controversy is probably overthinking it

[miohtama]

All publicity is good publicity