Not sure about the “rude” part. It really depends on the person. But yes, it can get annoying rally fast. Therefore “shitty” indeed. But yeah, I do think it is very cheezy and lazy when companies do this. When I talked to someone that worked there, I guess it was because of the hard constant “X” -it would make a better Hollywood movie if they said Artificial. Language. Expanded. Xenomorphic. Amplified. A. L. E. X. A.
Devin comes from "dev in chat", a common phrase in livestream chat rooms to signal that the developer of the game or product being showcased was present.