[tschwimmer]

I mean, no. For many people the investments being handled may represent their life savings. It represents potentially decades of work. This isn't some SaaS where poor reliability means wasted time and maybe some money - the stakes are considerably higher.

[ryandrake]

I doubt they are expecting their customers to withdraw their life savings from Fidelity and hand it to them. I sure wouldn't. I could see maybe trying them out with, say, $20K of one's $2M savings. But, then at that level of investment, $1/mo becomes a significant fee. Not sure I understand who the market is.