[falleng0d]

I have observed the change in approach to use aggressive (clickbaity) thumbnails, but I do think the quality of the content has not changed.

And I can't blame her for adopting this trend, in many cases it is the difference between surviving or not on YouTube nowadays.

[dexterdog]

How would she not survive on YouTube? Would they block her posts if she didn't use a misleading title and thumbnail (shout-out to dearrow for those who despise this practice)?

[mrguyorama]

>Would they block her posts if she didn't use a misleading title and thumbnail

So, the way youtube works is that every single creator is in an adversarial competition for your attention and time. More content is uploaded than can be consumed (profitably, from Youtube's point of view). Every video you watch is a "victory" for that video's creator, and a loss for many others.

Every single time youtube shows you a screen full of thumbnails, it's running a race. Whichever video you pick will be shown to more users, while the videos you don't pick get punished and downranked in the algorithm. If a Youtube creator's video is shown to enough people without getting clicked on, ie has a low clickthrough rate, it literally stops being shown to people.

Youtube will even do this to channels you have explicitly subscribed to, which they barely use as a signal for recommendations nowadays.

Every single creator has said that clickbait thumbnails have better performance than otherwise. If other creators are using clickbait thumbnails, you will be at a natural disadvantage if you do not. There are not enough users who hate clickbait to drive any sort of signal to the algorithm(s).

If you as a creator have enough videos in a row that do not do well, you will find your entire channel basically stops getting recommended.

It's entirely a tragedy of the commons problem: If every user stopped simultaneously, nobody would suffer, but any defectors would benefit, so they won't stop simultaneously.

Youtube itself could trivially stop this, but in reality they love it, because they have absolutely run tests, and clickbait thumbnails drive more engagement than normal thumbnails. This is why they provide ample tooling to creators to A/B test thumbnails, help make better clickbait etc, and zero tooling around providing viewers a way to avoid clickbait thumbnails, which would be trivial to provide as an "alternative thumbnail" setting for creators and viewers.

Sabine is literally driving herself down an anti-science echochamber though. Maybe she can't see it, but it's very clear from the outside what is happening. She has literally said that "90% of the science that your tax dollars pay for is bullshit" which is absurd hyperbole, and something that a PHYSICIST cannot say about all fields full stop. It's literally https://xkcd.com/793/

[dexterdog]

This is in a world where people view youtube through the interface which is obviously most people. I have feeds that I subscribe to and some of them are must-see for me, so no matter what they use as their bait I am watching it. Fortunately there exists smarttube, dearrow and sponsorblock for people like me who just want to watch the stuff they've subscribed to and not whatever advertises the best.

[trogdor]

> they provide ample tooling to creators to A/B test thumbnails

They do? For many years, I made my living from YouTube. This was always a feature that people wanted, but that didn’t exist. It’s been a year-plus since I’ve actively engaged on YouTube as a creator. Is this a recent change?