He always seems a bit sleezy though, you seen that episode of screensavers where he is telling about this website that he found (not founded) on the internet called Digg.
Yeah, how dare he try to promote his website and become a future millionaire. If by sleazy you mean smart and willing to do what it takes to carve out a comfortable life for yourself, then yeah, he's sleazy.
Apparently implicitly lying to your viewers and directing them to a site that benefits you without mentioning that is ethical to you. In contrast, I view it as unethical.
Ethical: check out this cool site I built.
Unethical: here's a cool site I found.
Admittedly, this is pretty small potatoes, but it's still sleazy.