[ThrowawayB7]

They did as recently as 2016 and then gave up on it: "Intel could be on the verge of exiting the market for smartphones and standalone tablets, wasting billions of dollars it spent trying to expand in those markets. The company is immediately canceling Atom chips, code-named Sofia and Broxton, for mobile devices, an Intel spokeswoman confirmed." (https://www.pcworld.com/article/414673/intel-is-on-the-verge...)

[easygenes]

Yeah, Otellini famously turned down Steve Jobs' request to make the chip for the first iPhone, thinking the market wouldn't be big enough. When he got pie in his face, he tried to correct course. By the time he needed to retire, the board wanted to give up on mobile, thinking they would never catch up, and double down on data center.

[twoodfin]

AFAICT, this was a self-serving bit of reverse myth-making from Otellini. If there really had been a single binary decision Intel got wrong—saying no to Jobs when they might have said yes—then their collapse looks like bad luck: Nobody bats 1.000.

But the way Apple insiders tells this story, there was no way Intel was even being considered in the (short!) window when the original iPhone was being built. Intel was in the middle of selling Xscale, and even that design was too power-hungry.

Intel missing mobile was a long history of poor strategic and tactical choices, not one bad call.

[easygenes]

Jobs had two iPhone teams working in secret against each other, and was setting up things on the side. He likely approached Otellini before either team was far along.