[thefreshteapot]

What you have described, is not quite what I had in mind when I said it was a new way to recruit.

GCHQ ( UK ) released http://www.canyoucrackit.co.uk/ to try and gather interest aiming specifically at a target market.

"It said that the Cabinet Office supported "initiatives such as the Cyber Security Challenge, which promotes careers in cyber security via annual competitions and events"." http://www.bbc.com/news/technology-15968878

If the parties involved did a little research on some people on reddit, they may have found someone who would be curious and self motivated into publishing it on reddit.

When the GCHQ challenge was launched there was huge publicity on reddit, strengthening the above statement that there would be interest.

I for one am quite looking forward to hearing how this unravels as the person who triggered it (assume for now), reached out, is at least keen to continue the publicity.