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by rootusrootus
562 days ago
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Agreed. Tesla fans are so enamored with Elon that there isn’t really going to be anything that changes their mind. The vast majority of people I’ve talked to who said they won’t buy a Tesla because of him are not EV owners at all. Just democrats. |
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The mass market is 1/3 right wing, 1/3 left wing, 1/3 centrist roughly.
The 1/3 right wing are the pickup truck buyers. Like a rock ... Strong as I can be.
The 1/3 left wing is now pretty much a no.
The 1/3 centrist is probably price driven. Tesla is still too expensive for them, and if they want a Tesla, I would say they are buying a used one.
Tesla has two cars: a sedan, a crossover, in small and medium. They don't have real pickups, work trucks, station wagons, sports cars, roadsters, delivery vans, real SUVs, city cars/kei cars, or minivans. The cybertruck is a sideshow, the robotaxi is years away given Tesla's roadmap with mundane manufacturing scaling, to say nothing of the AI advance it requires and the alien nature of it to the larger buying public.
Tesla failed to utilize its name brand in ebikes, motorcycles, scooters, or even other battery/motor devices like hand tools, lawn tools, snowblowers, riding mowers. Obviously no heavy equipment aside from some pilot Semis. No RVs.
The Solar business is meh. The grid business likely will be outcompeted by sodium ion/lfp/other schemes. Home storage is slow uptake, and again they'll probably be outcompeted in price.
Tesla has no more tech advantage. Their EV drivetrain may be a percent or two more efficient, but likely not enough to matter. NMC cylindrical cells are about to be economically noncompetitive with 150 wh/kg sodium ion and 200-225 wh/kg LFP, and denser stuff is on the 3 year roadmap. The battery day 4680 tech is basically undelivered or won't scale.
I just don't see the growth path for this company anymore barring miraculous AI combined with miraculous execution combined with miraculous domestic battery supply. About the only thing I can see floating the company it terms of real sales figures would be the Semi, but it sure looks like a soft launch to me that is still a year away, and something that will need either sulfur chemistries, solid state, or dirt cheap high density LFP/Sodium Ion to be economically viable.